If dressing up is something you love and shopping is second nature to you, it’s time to walk into Max Fashion at DLF Mall of India, Noida. I had a great opportunity to spend my day at the leading International value fashion brand in the country which has now launched its ‘Most Fashionable Store’ In India. When a brand's natural forte is as deep rooted in structure as Max Fashion's is, there’s no doubt the space they have created boasts of  a collection that is well thought of. Check out my photo diary from the Max Fashion store that features some of my favorite picks from the collection! 

Why is it the most fashionable store? Well mostly because it has many digital innovations! The new store is set to become a one stop shop destination for global styles at reasonable price points. There is a lot to choose from, be it apparel, footwear, accessories or on trend jewellery. Spread across 9265sq ft, the new Max store has a out-and-out section for men, women and children. The brand has pushed great mileage to introduce novelties in the store design front. I love the way interiors have been done along with imaginative visual merchandizing that will compel you to shop!

Technology plays a pivotal role as it provides an interactive experience inside the store with Digital Focal Point. The store has got a makeover to absorb the technology with WiFi connections and video walls that will display models walking down the ramp sporting collection from the brand. 

I love my basics, I absolutely do. Crisp white shirts, roomy denim, hold-everything satchels — MAX Fashion has it all. This should also explain why we at @Teamguiltybytes are packed with enthusiasm over the debut of most fashionable mall in the country. 

The new store seems remarkable – and the perfect destination for our retail fix this coming weekend.

*Guiltybytes X Max Fashion