Your favourite food app Zomato is taking online advertising to next level! The all new Zomato ads are erotic, sexy and promises to be a #foodporn follower's delight. The food search-and-delivery giant has begun advertising on porn sites and it looks like it is working for them big time.

Via Tumblr

The goal looks pretty sorted with Zomato wanting more clicks on their website. As quoted on their blog, the team says, "Our strategy for this was fairly straightforward, too – create something that’ll take people’s eyes off the video, they’ll click the banner because they’re (obviously) getting hungry now, and then they’ll order online on Zomato. Here are some of their ads (FYI this is creative genius)

According to Zomato's official blog, porn websites are some of the most visited websites by Indians. They gave little insights into how their advertising campaign ran. Here are some reasons as to why Zomato advertises on porn sites-

#1 India ranks #5 in terms of most daily visitors to Pornhub (the world’s biggest porn site network).

#2 Outside of Google, Facebook, Yahoo, and e-commerce sites, Xvideos is one of India’s top visited sites.

#3 The average time spent on the site by Indians is ~8 minutes (holy yes)

Whatever it is, we love this advertising revolution in the Indian startup space!