As a blogger who is 24*7 on the go, phone battery is of utmost important. I am sure everyone is aware how much busy the life of a blogger is from attending calls to writing mails to clicking pictures to snapchats for my followers we have to do it all; and thus battery life comes into play. Asus introduced an upgraded version of the ZenFone Max, via its #LiveUnplugged web stream in India on 23 May. I am sure all my followers and readers must have seen me talking and unveiling the phone on my snapchat and it was fun! Bollywood star Sonakshi Sinha is the first-ever brand ambassador of the company in the country and so here is my first impression about the phone, house that claims to survive for 3 days without charging, straight from my fav coffee house!

Features:

Powerful Performance: 

The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM variations. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. 

Uncompromising Battery: 

Equipped with a 5000 mAh battery, the Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use.The lithium-polymer battery, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. The accompanying OTG cable turns the phone into a charger to power up the users’ other gadgets, making it a useful everyday accompaniment.

Colors: 

Available in three different colors – Black, Orange and Blue, the new Zenfone Max boasts of an extremely thin body that measures only 5.2 mm at its thinnest edge. The surrounding metal-like edge makes it durable while the back with the look and feel of embossed leather makes the phone look chic and fashionable for every occasion. I love mine in a bright pop of orange!

Camera: 

The new ZenFone Max has a 13 Megapixel, f/2.0-aperture rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash for natural-looking photography. It also features Laser Auto Focus technology that helps photography enthusiasts focus on an object in as fast as 0.03 seconds. ZenFone Max’s front camera is a 5 Megapixel, f/2.0-aperture camera with 85̊ wide-viewing angle that helps in incorporating more information and details into the picture.

Screen: 

Featuring a 5.5 inch HD (1280 x 720) IPS display with full-screen lamination and ASUS TruVivid technology, the new Zenfone Max provides superior clarity, brightness and touch responsiveness. The Bluelight Filter for Eye Care protects the users’ eyes from strain during prolonged usage.

The Zenfone Max (2GB RAM) is available for Rs 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for Rs 12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.

The Phone is slightly heavy but I love the orange textured back of the phone. Overall the phone looks quite chic. After charging the phone and using it thoroughly like surfing day in day out I didn't have to charge the phone for a almost 2-3 days (no kidding here), which is quite a lot! And I have to admit that I haven't come across a phone yet, that could perform without charging at-least 2 times a day. So use it all you want and it is highly unlikely anyone will be disappointed. The phone comes with an OTG cable that turns it into a power bank  hereby helping me charge other phone. Now, How cool is that!

The camera is pretty nice with good clarity and focus, I enjoyed taking some food photos that you must have seen in the photos! The  dual sim is the need of the hour and that is one feature that I can't do without. The battery and power bank feature are stand out for me! I also love the fact that the phone is at an affordable price of Rs 9999. I would definitely recommend it for people who use their phones a lot throughout the day and don’t prefer carrying power bank and too many USB cords with them. My phone is generally dead by evening and i have to recharge it again and again so this phone is definitely a keeper for me!

*Guiltybytes X Asus India